Hatch-MDS worked with the Office Depot Visual team to develop a category solution to drive sales of ink and toner. Large format graphics reinforced Office Depot’s value proposition “Always in stock” “Always low price”. Secondary messaging promoted the value of membership in the Work Life Rewards program.
The Ink in-line display was designed and engineered to be quickly assembled by store associates using only a screw driver. The materials and construction provided a permanent platform for updating messaging and promotions which helped to extend the life and value of the display program.