Ink In-Line Display
Hatch-MDS worked with Office Depot's Visual team to develop a category solution that would drive sales of ink and toner. Large format graphics reinforced Office Depot’s value propositions
“Always in stock” & “Always low price”. Secondary messaging promoted the value of membership in the Work Life Rewards program.
The Ink in-line display was designed and engineered to be quickly assembled by store associates using only a screw driver. The materials and construction provided a permanent platform for updating messaging and promotions which helped to extend the life and value of the display program.