Where we specify an object or environment that satisfies a set of expectations defined during Discovery.
Pencil concepts stimulate thought and conversation and aid in building a directional consenus. Using different forms, each concept solves a unique merchandising need.
Where form and function begin to merge. A process whereby ideas are generated to convey the merchandising platform; including, rough footprint, color, strategy, and material recommendations.
Computer generated designs further refine the concept and provide the ability to easily tweak details, check sizes, and provide a final presentation tool prior to building a prototype or engineered model.